The software directory
GTM tool categories
Nine categories ordered the way a deal moves through your funnel. Each category page lists the tools we've reviewed in it.
Data & Enrichment
Find, verify and enrich account and contact data before anything downstream runs.
e.g. Clay, Clearbit, FullEnrich
Prospecting & Intent
Work out who to contact and when: lead databases, website visitor identification and intent signals.
e.g. Apollo, RB2B, Warmly
Outreach & Sales Engagement
The tools that actually send: sequenced outbound over LinkedIn, email and phone.
e.g. HeyReach, Aimfox, Instantly, Smartlead
Email Infrastructure & Deliverability
Inboxes, warm-up and monitoring that keep cold email out of the spam folder.
e.g. Mailreach, Inframail
CRM & Pipeline
The system of record for contacts, deals and pipeline.
e.g. HubSpot, Attio, Pipedrive
Meetings & Scheduling
Booking and routing that turn replies into meetings on the right calendar.
e.g. Calendly, Chili Piper
Workflow Automation & RevOps
Workflow builders and RevOps automation that connect the rest of the stack.
e.g. Zapier, Make, n8n
Analytics & Attribution
Attribution and reporting that show which activity produced pipeline.
e.g. HockeyStack, Dreamdata
AI SDR & Agents
Agents that research prospects and run outbound, with a person approving what goes out.
e.g. Artisan, AiSDR